FUNCTIONAL: Internet/e-Commerce CATEGORY: Exempt/Supervisory

SUBFUNCTIONAL: Marketing PUBLICATION DATE: January 2000

3573 Web Community Mgmt 3

3574 Web Community Mgmt 4

3575 Web Community Mgmt 5

Manages and implements the organization’s web community strategy, creating multiple formats for audience participation on the web site, including forums, expert advice, and ratings. Works with editors to identify topics and target audiences. Manages relationships with outside experts for community-based activities; manages budget and contributes to developing overall site direction and strategy as part of the site management team. Develops new products and services to extend the goals and objectives of the organization. Sets organization’s community strategy and determines the content and delivery strategies of services. Analyzes trends and forecasts and develops a variety of products and services that support the facilitation and extension of the organization’s brand. Provides leadership to writers and collaborates closely with marketing and product managers who develop community content.

LEVELING REQUIREMENTS

Level 3: Receives assignments in the form of objectives and establishes goals to meet objectives. Provides guidance to subordinates to achieve goals in accordance with established policies. Work is reviewed and measured based on meeting objectives and schedules. Establishes and recommends changes to policies which affect subordinate organization(s). Erroneous decisions or failure to achieve goals results in additional costs and personnel, and serious delays in overall schedules. Frequently interacts with subordinate supervisors, customers and/or functional peer group managers. May interact with senior management. Interactions normally involve matters between functional areas, other company divisions or units, or customers and the company. Manages, through subordinate supervisors, the coordination of activities of a section or department with responsibility for results in terms of costs, methods, and employees. In some instances this manager may be responsible for a functional area and may not have subordinate employees.

Level 4: Establishes operational objectives and assignments, and delegates assignments to subordinate managers. Objectives are reviewed by senior management to determine success of operation. Involved in developing, modifying, and executing company policies which affect immediate operation(s) and may also have company-wide effect. Erroneous decisions will result in critical delay(s) in schedules and/or unit operations and may jeopardize overall business activities. Regularly interacts with senior management or executive levels on matters concerning several functional areas, divisions and/or customers. Requires the ability to change the thinking of, or gain acceptance of, others in sensitive situations. Manages activities of two or more sections or departments through subordinate managers who exercise full supervision in terms of costs, methods, and employees. In some instances this manager may be responsible for managing staff function and may not have subordinate managers.

Level 5: Participates with other senior managers to establish corporate strategic plans and objectives. Makes final decisions on administrative or operational matters and ensures effective achievement of operation’s objectives. Erroneous decisions will have a serious impact on the overall success of functional, division, or company operations. Regularly interacts with executives and/or major customers. Interactions normally involve controversial situations, customer negotiations, or influencing and persuading other senior level managers. Directs and controls the activities of a broad functional area through several department managers within the company having overall responsibility for planning, budgeting, implementing and maintaining costs, methods, and employees.