FUNCTIONAL: Marketing and Sales CATEGORY: Exempt/Supervisory

SUBFUNCTIONAL: Marketing PUBLICATION DATE: January 1998

2492 Telemarketing Mgmt 2

2493 Telemarketing Mgmt 3

2494 Telemarketing Mgmt 4

Responsible for managing the marketing of the company’s products and/or services via telephone (inbound and outbound). These activities may include inbound duties such as taking orders and answering questions typically generated by local and/or national advertising. Outbound duties include generating prospective customers through cold calling and leads.

LEVELING REQUIREMENTS

Level 2: Receives assignments in the form of objectives with goals and process to meet goals outlined. Provides direction to employees according to established policies and management guidance. Work is reviewed by management to measure meeting of objectives. Administers company policies that directly affect subordinate employees. Recommends changes to unit or sub-unit policies. Erroneous decisions or failure to achieve results will cause delays in schedules. Frequently interacts with subordinate supervisors, outside customers and functional peer groups at management levels. Interaction normally requires the ability to gain cooperation of others, conducting presentations of technical information concerning specific projects/schedules, etc. Provides general supervision to lower level supervisors and direct supervision to exempt employees and/or skilled nonexempt employees.

Level 3: Receives assignments in the form of objectives and establishes goals to meet objectives. Provides guidance to subordinates to achieve goals in accordance with established policies. Work is reviewed and measured based on meeting objectives and schedules. Establishes and recommends changes to policies which affect subordinate organization(s). Erroneous decisions or failure to achieve goals results in additional costs and personnel, and serious delays in overall schedules. Frequently interacts with subordinate supervisors, customers and/or functional peer group managers. May interact with senior management. Interactions normally involve matters between functional areas, other company divisions or units, or customers and the company. Manages, through subordinate supervisors, the coordination of activities of a section or department with responsibility for results in terms of costs, methods, and employees. In some instances this manager may be responsible for a functional area and may not have subordinate employees.

Level 4: Establishes operational objectives and assignments, and delegates assignments to subordinate managers. Objectives are reviewed by senior management to determine success of operation. Involved in developing, modifying, and executing company policies which affect immediate operation(s) and may also have company-wide effect. Erroneous decisions will result in critical delay(s) in schedules and/or unit operations and may jeopardize overall business activities. Regularly interacts with senior management or executive levels on matters concerning several functional areas, divisions and/or customers. Requires the ability to change the thinking of, or gain acceptance of, others in sensitive situations. Manages activities of two or more sections or departments through subordinate managers who exercise full supervision in terms of costs, methods, and employees. In some instances this manager may be responsible for managing staff function and may not have subordinate managers.